Last week I got a very exciting email. A potential client in the fashion industry asked me to send them a few samples of my work. Normally, I would just pop a package of promo postcards in the mail and call it a day, but this time I knew I had to come up with something more elaborate.

You see, this company is much larger than my usual clientele, plus I've been a big fan of their fashion line for several years and they seem like a perfect match for my drawing aesthetic. Plus, I'd love to expand into fashion illustration (a particularly difficult market to break into), and this could potentially be my chance. So, basically this is my ideal client, and I had a very limited time to come up with a promo package that would blow them away.

I don't know if I succeeded at that, but I spent two days of my life trying and eventually mailed off my baby, with fingers crossed, last Thursday. I know that in all likelihood, this company sent the same email to at least 20 other illustrators, will barely glance through my package, will then toss it all in the trash after five minutes, and I'll never hear from them ever again. That's just the nature of the business. So, for my own peace of mind, I have to know that two days worth of concentration and sweat will be seen by more than just me and possibly one other person. So, please humor me while I post the blurry, grainy photos I quickly took with my pocket digital camera before rushing off to the post office here.

If you're wondering why the envelope is labeled "Brian", that's the name of my contact at the company. The outer wrapper was designed like a large version of a petal folding card using a huge sheet of cream card stock and then lining it with metallic gold paper. Before mailing it off, I wrapped everything in a layer of kraft paper and then addressed it with silver ink.

Top left: A thank you card with a quick sketch describing the contents of the package. Top right: Two mock sketchbooks I made with copies of some of my sketchbook drawings, since they're more fashion related than my published work. Bottom: Some blank cards.

The sketchbook pages were printed on heavy card stock and bound. The cover designs were inspired by the classic patterned King Penguin series of books.

P.S. - I didn't mention the company's name because it just doesn't seem like proper business protocol. If anything actually comes of the whole thing, I'll post about it. In the meantime, it absolutely made my week to know that my drawings had even made it on their radar. Thanks for indulging me. Now we can return back to our regular programming.

Trying to Make a Good Impression

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  1. This is so exciting! I love the promo piece and I'm sure they'll love it as well. Good luck!

  2. so cool. you put together what looks to me like a professional unique looking package, so hopefully it catches their eye!

  3. Congrats to you! I love what you put together and I'll be keeping my fingers crossed for you :-)

  4. It looks so good!! If i got something like that mailed to me it'd be hard not to hire you...hope it goes well!

  5. aww, thanks ladies. you make me feel all warm and fuzzy. my fingers are crossed, but i'm not going to get my hopes up too much.

  6. how exciting! i'll also be crossing my fingers for you! congrats!


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